Customer Retention in the
Age of Electronic Trading

The Growing Importance of Order Execution Analytics

Dealer-customer relationships are changing. Execution advantages are the reason.

Download your copy of this Greenwich Associates report to understand how this impacts your business.

Learn how Greenwich Associates’ independent research:

• Quantifies the erosion of customer loyalty when allocating order flow
• Documents the execution advantages customers are measuring to make decisions
• Examines the impact on large and small broker-dealers
• Outlines lessons to learn for competing effectively going forward